- User experience testing
User experience testing boosts player conversion and retention
User experience testing, often abbreviated as UX testing, is pivotal for iGaming operators, focusing on two critical activities: attracting new players and retaining existing ones.
As the industry expands from a handful of players to hundreds, the challenge of acquiring and maintaining a loyal player base intensifies.
Implementing user experience testing throughout the player journey means testing signup, deposit, bonus, game play, withdrawal and a lot more—all from within the target market. This can yield crucial insights and reveal hidden quality issues that might otherwise go unnoticed.
- User Experience Testing
Real world benefits
- User Experience Testing
Real people, real results
User experience testing is essential for refining key processes such as registration, login, first deposit, and bonusing, otherwise known as the lifeblood of a competitive iGaming operator. When properly optimized, these processes can significantly enhance Gross Gaming Revenue (GGR).
While traditional UX testing methods might not detect market-specific issues or points of friction, employing real-world testers through comprehensive user experience testing provides insight into player journeys from the player’s perspective.
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