iGaming operators are constantly looking for ways to engage players and offer seamless experiences across multiple channels.
While much attention is given to the performance of websites and apps, players today interact with platforms through a wide variety of channels, including SMS, email, and even social media platforms like Telegram. This is where TESTA’s crowdsourced testing shines.
With real people on real devices in real markets, TESTA’s omnichannel testing services ensure that operators provide a smooth, consistent experience no matter where the player is interacting with the platform—whether it’s a desktop browser, mobile app, push notifications, or even a crypto exchange.
Why omnichannel testing matters
For years now already, player experiences in iGaming have gone well beyond a website or app. They can receive notifications about new offers via SMS, email, engage in games through messaging platforms like Telegram, and complete transactions seamlessly using cryptocurrency exchanges or on-ramp services.
Every interaction, across every channel, must work as intended—breakdowns in communication or functionality can lead to frustrated users and lost players.
TESTA’s crowdsourced QA and UX testing model is designed to meet this challenge. By using testers located in the same regions as your players, and on the same networks and devices, we help you uncover localized issues that automated testing or in-house teams might overlook.
For example, an issue with SMS notifications in a specific market could cause players to miss out on promotions. Similarly, if a crypto exchange integration fails during a withdrawal, users could lose trust in the platform.
QA and UX testing across all iGaming channels
Here are some of the key channels that TESTA focuses on when testing beyond web and mobile apps, and how TESTA tests each channel:
Despite the rise of new communication channels, email remains a key player engagement tool, especially for promotions and account verifications.
How TESTA helps
TESTA’s testing ensures that emails are properly delivered and don’t end up in spam folders. This way, players receive the important information they need to continue engaging with your platform.
SMS and push notifications
These are critical tools for player engagement. Messages need to be timely and relevant, reaching players when it matters most.
How TESTA helps
TESTA ensures that SMS and push notifications are triggered and function properly across different devices and network providers, giving operators peace of mind that their messaging systems are working globally.
Social media integrations (Telegram, WhatsApp)
Messaging platforms like Telegram are becoming an increasingly important part of the iGaming ecosystem. Players often interact with casino services through automated chatbots.
How TESTA helps
TESTA tests these chatbots to ensure commands—like deposits or game starts—are processed correctly, and that interactions are seamless. Additionally, privacy and security testing on these platforms ensures that the encryption and anonymity features players expect are working properly, which is critical in regions with strict regulations.
Crypto exchanges and on-ramp services
With the rise of cryptocurrency in iGaming, operators are using exchanges and on-ramp providers to handle player deposits and withdrawals.
How TESTA helps
TESTA’s testers validate the entire process, from KYC verification to completing transactions, ensuring that users experience smooth, secure payments. Whether testing crypto platforms like GMO Coin or new on-ramp services like Pay.io, TESTA ensures players can interact effortlessly with your platform across all markets.
The value of comprehensive testing across channels
Investing in omnichannel testing with TESTA means guaranteeing a consistent player experience across every interaction point. This is crucial for improving player satisfaction, boosting retention, and building loyalty. Because TESTA uses real testers in your target markets, you’ll receive feedback that genuinely reflects how your players experience your platform.
In the iGaming industry, offering a seamless omnichannel experience is a significant advantage. Whether it’s SMS notifications, Telegram chatbots, or crypto payment systems, TESTA’s crowdsourced testing ensures that every channel performs as expected—where it matters most, in the real world.
About the author
Ian McKinnon
TESTA Head of Marketing