TESTA provides in-market data from real people with real devices, via crowdsourced QA testing.
With testers across 93 global cities, TESTA helps operators uncover valuable insights by putting boots on the ground in the markets that matter. This leads to faster optimizations—which are key to overcoming expansion challenges in new regions, and for maintaining a competitive edge in established markets.
How does it work? TESTA evaluates your situation and develops tailored tests to run via TESTA Qrowd, the worldwide community of iGaming-savvy QA and testing pros.
Often, TESTA clients fall into one of our top 5 use cases, which we’ve outlined below with descriptions of typical scenarios, solutions and the business value that clients can expect.
Localization assurance for global expansion
Scenario: An iGaming operator expanding into new markets wants to ensure their platform resonates with local players, addressing not just language but also cultural preferences, regulations, and user expectations.
Solution: TESTA provides comprehensive localization testing that goes beyond simple translation. We ensure the platform aligns with local cultural norms, gaming habits, and regulatory requirements, helping operators deliver an experience that feels truly native to the market.
Value: Operators can enter new markets smoothly, increasing user retention and engagement by offering a product that feels tailored to local players, fostering trust and long-term loyalty.
End-to-end payment method integration testing
Scenario: A client is integrating new payment methods and needs assurance that deposits and withdrawals work smoothly across various devices and locations.
Solution: TESTA conducts thorough payment flow testing, covering both deposit and withdrawal processes, and measuring performance on different devices. This testing ensures seamless functionality for players and reduces the likelihood of errors that could cause user frustration.
Value: This service minimizes payment-related user complaints, improves the overall user experience, and reduces customer support tickets.
Competitor benchmarking for strategic positioning
Scenario: An operator wants to understand how their platform performs in comparison to leading competitors in areas like registration, game load times, and payment processing.
Solution: TESTA offers a benchmarking service that compares the client’s platform to the top competitors in their target market. This service provides actionable insights for improving platform performance and user experience.
Value: Helps clients make data-driven decisions to improve competitiveness and overall performance in the marketplace.
In-market onboarding and customer journey testing
Scenario: A client wants to optimize the onboarding process for new players, ensuring that the overall experience smooth and intuitive.
Solution: TESTA conducts in-depth user journey testing, analyzing the experience of a new player and identifying potential friction points in the user flow, from download, to registration to gameplay and deposits.
Value: Improves conversion rates and user satisfaction by making the onboarding process seamless, which is crucial for player retention.
Performance testing with real people on real devices
Scenario: A client wants to ensure that their online gaming platform—including live dealer games, slots, crash games, and sports betting apps—performs seamlessly even during high traffic periods.
Solution: TESTA conducts comprehensive performance testing across all types of casino games and sports betting platforms. This includes rigorous stress testing during peak gameplay times to identify and resolve potential bottlenecks, ensuring that games load quickly and run smoothly across various devices and locations.
Value: Ensures a high-quality user experience by reducing latency, improving load times, and preventing crashes, which is vital for player retention in both casino gaming and sports betting.
Conclusion
As the online gaming industry continues to expand into new markets, crowdsourced testing solutions provide operators with a real-world competitive edge.
From localization assurance and payment flow testing to benchmarking, user journey analysis, and performance testing, TESTA ensures that platforms are optimized for peak performance.
With a global network of testers in Asia, Europe, North and South America, Africa and Oceania, TESTA empowers iGaming operators and sports betting platforms to meet the demands of players worldwide, and deliver exceptional user experiences that drive engagement, retention, and growth.
Get in touch with TESTA to learn more about the only crowdsourced QA and testing platform built just for iGaming.
About the author
Ian McKinnon
TESTA Head of Marketing