Taipei, Taiwan — December 12, 2024
SPiCE International 2024, held at the Hilton Taipei Sinban, brought together global gaming leaders, industry innovators and key decision-makers for two days of insightful discussions and networking.
TESTA CEO Kyle Wiltshire played a pivotal role, delivering keynote addresses on both days and setting the tone for conversations around the future of iGaming in Asia.
The first day began with Kyle Wiltshire’s opening remarks, highlighting Taiwan’s unique position as a “hotbed of engineering talent” and a reliable data hub for the global iGaming ecosystem. His introduction set the stage for a panel discussion on Affiliate Marketing in Emerging Markets, moderated by Evan S. of Casino Plus and featuring Miguel Duarte of Blaze, Andreas Ioannou CEO of Everneed AI and Alexander G. Czajkowski CMO of Player’s Today). The panel discussed SEO transformations driven by GEN AI and its implications for affiliate marketing strategies.
Subsequent discussions included Joe Pisano CEO of Jade Entertainment) and Alexander Czajkowski exploring AI’s role in regulating markets like The Philippines, and John Calderon’s presentation on localization. Calderon emphasized that true localization extends beyond language to include cultural considerations, payment preferences, and game mechanics.
On the second day, Kyle Wiltshire delivered his keynote address, “Data-Driven Trends Across Asia’s Gaming Markets,” where he shared TESTA’s latest benchmarks and insights into emerging client demands across the region. His presentation laid the foundation for further discussions, such as the panel moderated by David (Tsan-Yu) Lee of Lin & Partners Attorneys at Law. Titled Strategic Edge: Why Taiwan Stands Out as an Optimal Hub for Global Market Ventures, the session featured Kyle, Calvin Shueh (Mahjong Masters), and Ben Chiou (Lin & Partners), who collectively highlighted Taiwan’s advantages as a gateway for international expansion.
Other notable sessions included Andrew Pearson CEO of Intelligencia AI discussing the transformative potential of generative AI in personalized marketing and Hironori Inagaki of Nishimura & Asahi tackling the pressing issue of illegal sports betting in Japan. A campfire session on Southeast Asia’s iGaming market brought together thought leaders Joe Pisano, Rickard Bergkvist (Players Today), Evan S., and Rosalind Wade CEO of Winna Media) to explore regional trends, regulatory updates, and innovative approaches to market challenges.
Scott Marshall, CEO of BCVR Immersive, captured the audience’s imagination with his presentation on augmented reality’s potential to revolutionize branding and mobile gaming experiences. Meanwhile, a panel on AI’s impact on data and streaming services, moderated by Alexander Czajkowski, featured insights from Andrew Pearson, Sherman Lin (Lin & Partners), Andreas Ioannou (Everneed AI), Siddharth Gupta (SilverAce Media), and Alex Kuo (Gaia Information Technology), addressing how AI is reshaping content delivery and audience engagement.
The day concluded with fireside chats, including a deep dive into digital assets in gaming led by Alexander Czajkowski and Rickard Bergkvist, and an exploration of Asia’s burgeoning eSports scene with Andrew Pearson and Esat Balkır of Duelit. Both sessions left attendees with actionable insights and strategies for navigating these rapidly evolving fields.
Kyle Wiltshire remarked, “SPiCE International 2024 showcased Taiwan’s unique role in the global gaming ecosystem and provided a platform for meaningful discussions on the future of iGaming. TESTA is proud to contribute data-driven insights to help operators and providers navigate evolving market demands.”
Andreas Ioannou, CEO of Everneed AI, added, “SPiCE was a fantastic event for networking and knowledge sharing. Eventus International organized a top-tier platform where global gaming leaders could exchange ideas.”
Alexander Czajkowski commented, “I always leave SPiCE events with actionable insights and new ideas. Smaller summits like this foster quality interactions with top decision-makers.”
SPiCE International 2024 reinforced its reputation as a though-leadership iGaming event, equipping participants with actionable insights and tools to succeed in competitive markets. TESTA remains committed to empowering operators and providers to excel through tailored, high-impact testing solutions.
For more insights TESTA’s data-driven solutions, visit testa.io
About the author
Ian McKinnon
TESTA Head of Marketing