Kyle Wiltshire, CEO of TESTA, joined the G3 Media Pulse Podcast with William Bolton to unpack TESTA’s back story, what the company’s QA and crowdsourced testing is all about, and how it delivers value to the iGaming industry. Highlights included:
TESTA’s genesis
Born from a technical consulting firm, TESTA spun off after recognizing the value of crowdsourced testing from real users globally, particularly in diverse and technically challenging environments.
Strategic base in Taipei
Chosen for its rich history in technical testing, Taipei supports TESTA’s global operations, backed by a team with deep iGaming and technical expertise.
Crowdtesting vs. traditional QA
Kyle described crowdtesting as a complementary tool that enhances traditional QA by integrating real-world user experiences across different global markets, addressing localization, payment integrations and more.
Diverse tester insights
Called TESTA Qrowd, this wide-ranging community ranges from tech-savvy youths to industry veterans. Kyle highlighted that tester selection is tailored to client specifications, ranging from basic navigational testing to complex assessments like sports betting and parlays, ensuring feedback is highly relevant and valuable.
Operational insights
TESTA provides qualitative feedback on key processes of the iGaming customer journey like registration, first-time deposit flows, game play, withdrawal and a lot more, letting operators compare themselves to market standards and highlighting areas for improvement.
Impact and reach
Highlighting successes, Kyle shared how TESTA helped a client reduce time-to-market by months and addressed critical payment issues in another instance, showcasing the tangible benefits of crowdtesting.
Regulatory navigation
TESTA effectively operates within regulatory frameworks across various markets, including challenging regions like the US and emerging markets in Latin America and Africa.
Looking ahead
2025 is set to be a year of growth and increased visibility for TESTA, with plans to enhance the TESTA Qrowd Platform and expand their team to support the growing demand for their services.
Read the full interview on G3 Magazine or watch it on Youtube.
About the author
Ian McKinnon
TESTA Head of Marketing