TESTA is excited to announce a significant milestone—reaching 1000 followers on LinkedIn as of September 2024. This achievement reflects not only the growth in numbers but also the global impact and deep engagement that has been built with professionals across the iGaming and technology sectors.
Global presence, local insights
One of the most exciting aspects of this milestone is the diversity of followers. TESTA’s audience spans key regions around the world, showcasing the ability to deliver crowdsourced testing solutions on a truly global scale. Here’s a closer look at the regions that make up this growing community:
- 🇧🇷 Brazil leads with 20% of followers, with strong representation from São Paulo and Rio de Janeiro.
- 🇨🇦 Canada follows with 2.8%, particularly from Vancouver and Toronto.
- 🇵🇭 Philippines contributes 2.4%, reflecting the country’s growing role in tech and digital services.
- 🇮🇳 India, with 2.2% of followers, stands as a key market for technology and innovation, with many from Bengaluru and Delhi.
- 🇬🇧 United Kingdom rounds out the top regions with 1.7%, led by professionals in London.
This global spread reflects TESTA’s approach to crowdsourced testing—leveraging real people in real markets to provide actionable insights for clients in the iGaming industry. Whether it’s load time testing in India or localization testing in Brazil, this reach allows TESTA to offer truly localized feedback.
Engaging with the right audience
It’s not only about where followers are located but also about who they are. Over 20% of TESTA’s LinkedIn followers come from IT services and consulting, while 10% are from software development. These industries play an essential role in shaping digital experiences, and their presence validates the relevance of TESTA’s offerings.
Perhaps most importantly, 8% of followers are from the iGaming sector, a key focus for TESTA. This audience includes operators, providers, and developers who rely on TESTA to ensure their products meet the highest standards for user experience and functionality.
Strong engagement: a testament to value
Beyond just follower count, TESTA is most proud of the 10.4% engagement rate maintained over the past year. This rate shows that followers are not just passive—they are actively engaging with the content, reflecting its relevance and usefulness. Whether it’s insights on crowdsourced testing, success stories, or updates from global events like SiGMA Asia, the content sparks meaningful interactions.
Looking ahead
Reaching 1000 followers is an exciting milestone, but it’s just the beginning. As TESTA continues to grow, the focus will remain on deepening connections, expanding reach, and delivering even greater value to the iGaming and tech communities. The support and engagement of followers drive this mission forward, pushing the boundaries of crowdsourced testing.
Stay tuned for more exciting updates, insights, and stories from the world of crowdsourced testing—there are many more milestones ahead!
About the author
Ian McKinnon
TESTA Head of Marketing