A young and tech-savvy generation in Vietnam is driving a surge in iGaming. However, while the country boasts promising potential for growth, many challenges remain for providers hoping to break into the region.
With slow internet speeds still common in rural areas, providers must optimize their game meticulously while keeping tabs on competitors’ performance metrics like load time, download speed, and game size. This is where TESTA’s expertise comes into play with crowdsourced testing and benchmarking services via boots-on-the-ground testers—in any market.
The following report presents market data collected by local TESTA Qrowd testers. Its aim is to give providers a taste of the locally sourced data they need to navigate Vietnam’s unique digital landscape and craft iGaming experiences that exceed player expectations.
Live dealer games are increasingly popular due to their realistic experience, offering players the opportunity to interact with real dealers and other players in real time. With chat features for social interaction, a variety of innovative game options, and the convenience of online accessibility, live dealer games provide an immersive casino experience from the comfort of home or on the go.
Data from the market research firm IMARC expects the market to reach US$37.5 billion by 2028, translating to a CAGR growth rate of 11.39% per year.
At TESTA, we understand the potential of live dealer games and are committed to helping our clients thrive in this exciting market. We’ve shared valuable resources, including:
Background: the state of live dealer games in Vietnam
Market projection
Vietnam is a lively country with a quickly growing middle-income population that is open to gambling and familiar with online gaming. However, iGaming operations within the country will still face challenges like slow internet speeds in remote areas. In a previous report on the performance of Vietnam’s top slot games, TESTA actually found that Vietnam had the slowest loading time among all the Asian countries where TESTA had conducted such benchmarks.
Nonetheless, Vietnam’s constantly improving digital technology penetration rate paints a promising picture for the iGaming market’s future in the region.
Due to iGaming’s gray zone status, official statistics on the iGaming market in Vietnam do not exist. However, we have compiled a list of unofficial estimates from third-party sources.
- Vietnam’s Gross Gambling Revenue (GGR) for online gambling is estimated to be between US$800 million and US$1.2 billion in 2024. (source: Union Gaming Securities Asia Ltd.)
- Vietnam’s iGaming market is projected to have an 11.5% growth rate from 2024 to 2032. (source: IMARC Group)
- The average revenue per user (ARPU) for online gambling in Vietnam was USD 3.34 in 2023. (source: Ecovis)
- Research indicates that 45.1% of Vietnamese people have bet on sports in the past year. (source: TGM Research)
Test method and results
Vietnam's top live dealer game providers
According to the ranking from the online casino website sportsbet.io, these games are the top 6 live dealer games in Vietnam.
TESTA worked with its local Qrowd testers in Vietnam and assigned testing assignments for these games. All the data collected are then sent back to TESTA for centralized analysis.
Test setup
- Each tester was asked to conduct test assignments on their own devices.
- All tests conducted were video recorded and sent back alongside collected data.
- Testers were asked to:
- Enter the online casino website sportsbet.io
- Login to their account
- Search for the top live dealer games on the website with the region filter set to Vietnam
- Measure the game load time
Once each tester completed their assignment, they send the collected data and recorded video footage back to TESTA for analysis.
Test parameters: live dealer game load time
For this test, we are solely interested in finding out how long it takes for the games to load. Since the test platform is a website, the load time calculates how long it takes from clicking on a title on the search page to the point at which the user connects to the live stream successfully.
Load times play a pivotal role for iGaming titles as it impacts both player engagement and retention. Long load times tend to directly correlate with high player churn. To facilitate a smooth experience for players, load times should ideally be as short as possible.
Test data: live dealer game benchmark results
The fastest loading game(s):
- Evolution’s Live Baccarat A with 17.94 seconds.
Most in need of optimization:
- 7MOJO’s Dragon Tiger with 35.35 seconds.
It is worth noting that Vietnam’s internet speed falls behind many of its Asian peers.
When compared to Korea, Vietnam’s fastest loading game clocks in at 17.94 seconds while Korea’s fastest loading game actually loads the live dealer stream instantly and has an impressive 0.00 second effective load time. In fact, even Korea’s slowest loading game at 19.32 seconds is only marginally slower than Vietnam’s fastest title.
For providers looking to integrate into the Vietnamese iGaming market, special attention must be paid to optimizing their load times to prevent player frustration. Techniques like video compression or dynamic frame rate and resolution adjustments should be used where possible to speed up load times and improve player experience.
Conclusion
Crowdtesting can be immensely useful for iGaming businesses when it comes to market research, which is particularly pertinent within a market as dynamic as the iGaming sector. TESTA’s crowdtesting model stands out for its capacity not just for collecting technical metrics such as game load times but also for gaining a nuanced understanding of user experiences through other forms of testing. TESTA’s Qrowd testers can help providers acquire market data promptly and affordably, allowing them to always be one step ahead of the competition.
Today’s benchmark on Vietnamese live dealer games serves as just one possibility of how TESTA can assist its clients to achieve greater market penetration. As a trusted industry partner, TESTA has also published an extensive collection of free-to-access market research reports, empowering providers to better navigate the intensely competitive market.
If you are interested in getting even more detailed market insights or customized solutions to benefit your iGaming business:
- Contact us: Experience first-hand how TESTA’s crowdtesting can benefit your iGaming operations.
- Find us on LinkedIn: Share the insights you’ve gained from TESTA’s analysis across the industry.
- Read more articles: Stay informed about the latest trends and benchmarks in iGaming.
About the author
Ian McKinnon
TESTA Head of Marketing