Creating a smooth and secure onboarding experience is especially crucial for the iGaming industry because the experience falls into the YMYL category (your money your life). Account verification, a key step in the registration process, is where many players encounter delays or drop off entirely. For operators, a seamless account verification process not only builds user trust but also improves onboarding rates and increases deposits.
This post explores how TESTA’s tailored account verification testing ensures a smooth, multi-platform experience that retains users and drives conversions.
The account verification challenge in iGaming
Account verification plays a critical role in converting new users into active players. However, the process is often riddled with issues: users experience inconsistencies across devices, unclear steps, or extended verification times. These problems lead to a frustrating experience, with many users abandoning the process before making their first deposit.
This challenge is amplified in the iGaming sector, where users expect high-speed functionality and immediate access to their accounts. A seamless verification process that’s both secure and user-friendly is essential to establish trust and prevent user drop-off. For iGaming operators, each failed verification is a potential missed revenue opportunity.
TESTA’s solution: cross-platform verification testing
To address these pain points, TESTA offers comprehensive, cross-platform verification testing, tailored specifically for the iGaming industry. Our approach involves testing the verification process on desktop, mobile, and app versions to ensure a consistent and straightforward user journey. Whether by email, SMS or chatbot verifications get checked for consistency across all platforms.
This cross-platform approach captures any inconsistencies that may occur when users switch devices mid-process or face different challenges based on their platform.
The TESTA template for verification testing
Each client’s use case if a little different but TESTA has a general 3-part process for assessing the effectiveness of account verification.
- Documenting each step in the account verification flow, identifying points where users may encounter friction.
- Examining platform-specific issues, like time and complexity, ensuring users on mobile or desktop devices have a similar and seamless experience.
- Providing clients with detailed reports on usability and error points, offering actionable insights to enhance the user experience.
Real-world example: A TESTA client’s experience
For a recent TESTA client, an iGaming operator, the account verification process had been a significant barrier to user onboarding. Players encountered discrepancies between mobile and desktop platforms, resulting in a frustrating experience that led to high drop-off rates. TESTA’s testing team conducted cross-platform testing, pinpointing specific issues in the mobile flow that caused delays.
Our findings allowed the client to optimize their mobile verification process, aligning it more closely with the desktop experience. The outcome was a streamlined and reliable verification process across platforms, leading to higher completion rates and fewer support queries from frustrated users.
Business value: enhancing user trust and reducing support costs
Effective account verification testing delivers concrete business benefits, including:
- Higher onboarding rates: By removing barriers, more users complete registration and progress to making deposits.
- Improved brand trust: A consistent, secure experience reassures users that their data is handled safely.
- Lower support costs: A smooth verification process means fewer user queries and less strain on customer support teams.
Key takeaways
For iGaming operators, an efficient account verification process is critical. A seamless cross-platform experience builds user trust, encourages deposits, and reduces operational costs. Operators should prioritize testing the verification journey across all platforms to identify and address potential pain points.
Conclusion
By investing in robust, cross-platform verification testing, iGaming operators can ensure a smooth onboarding experience that converts new users into active players. TESTA’s verification testing delivers actionable insights that enhance user trust and improve overall onboarding efficiency, providing a competitive edge in a crowded market.
About the author
Rebecca CHEN
TESTA Marketing coordinator